In this episode of Ideas Love Community, Jacquelyn Fletcher Johnson sits down with Samantha McKenna, founder and CEO of Sam Sales, about changing the way people think about sales, visibility, and personal branding. Sam shares how she went from being uncomfortable with the traditional idea of sales to building a multi-million-dollar company around a manners-first, buyers-first philosophy. She also reveals how sharing useful, authentic content on LinkedIn helped her build a powerful personal brand, and why the best content isn't about looking impressive. It's about helping someone.
What happens when sales stops being about selling and starts being about helping?
That's one of the questions at the heart of this conversation between Jacquelyn Fletcher Johnson and Samantha McKenna, founder and CEO of Sam Sales.
Samantha has spent more than 15 years in enterprise sales, breaking 13 sales records and building a reputation around a very different approach to the profession: manners first and buyers first.
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In This Episode, You’ll Learn:
ㅇ Why so many people have a negative reaction to the word sales.
ㅇ How Samantha discovered that selling can actually be an act of service.
ㅇ The difference between traditional sales tactics and a manners-first, buyers-first approach.
ㅇ How Samantha built her personal brand on LinkedIn by simply sharing what she knew.
ㅇ Why useful content can reach far beyond a person's immediate target audience.
ㅇ How authenticity, humor, humility, and positivity have shaped Samantha's online presence.
ㅇ How podcasts, panels, and smaller speaking opportunities can become practice for bigger stages.
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About Samantha McKenna:
With 130K+ LinkedIn followers, #samsales’ Founder and CEO, Sam McKenna, has spent her nearly 20-year career in Enterprise sales doing two things: breaking over 13 sales records and doing so by leading with a manners-first and buyers-first approach to sales that shuns the status quo of the profession.
Sam has been named a Top 100 Global Sales Leader 2023, Top 50 Women in Revenue, Top 25 Women in Revenue, Top 20 Women in Sales Leadership, repeated recognition as both a 100 Best LinkedIn Influencers and a Top Ten LinkedIn Sales Star, amongst dozens of awards, and is frequently sourced as a keynote speaker for global brands.
To date, #samsales has built itself into a powerhouse all-women team, served over 250 clients, raised over $110K for charity, been featured in global publications like the Wall Street Journal’s print edition, Fortune, USA Today, Newsweek, and Business Insider, and has donated hundreds of training subscriptions to veterans, active-duty military and their spouses, and teachers transitioning to new roles.
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